SEO, or Search Engine Optimization, is the process of improving a website’s visibility in search engine results pages (SERPs). It aims to increase organic (unpaid) traffic by helping search engines understand and prioritize your website’s content. Key aspects of SEO: Keyword Research: Identifying the terms and phrases your target audience uses when searching online. On-Page Optimization: Optimizing website content and structure to make it more appealing to both users and search engines. Off-Page Optimization: Building high-quality backlinks from other websites to improve your site’s authority. Technical SEO: Ensuring your website is technically sound and easy for search engines to crawl and index. Benefits of SEO: Increased visibility: Higher rankings in search results mean your website is more likely to be seen by users searching for relevant information. Targeted traffic: SEO helps you attract visitors who are genuinely interested in your products or services. Increased brand awareness: More traffic can lead to greater brand visibility and recognition. Improved user experience: Focusing on user experience is a key aspect of SEO, as satisfied users are more likely to stay on your site and engage with your content. In simpler terms, SEO is about making your website easy to find and relevant for search engines and the people who are searching for it.