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Digital marketing encompasses all marketing efforts that occur through digital channels, including the internet, social media, email, and other online platforms. It aims to reach and engage customers through these channels to promote products and services, build brand awareness, and drive sales. Here’s a more detailed breakdown: Key Aspects of Digital Marketing: Online Channels: Digital marketing utilizes various online channels like websites, social media platforms, email marketing, search engines, and online ads.Targeted Communication: It allows for targeted communication with specific demographics and interests, improving the effectiveness of marketing campaigns. Measurable Results: Digital marketing provides tools to track and measure the performance of campaigns, allowing for adjustments and optimizations. Variety of Tactics: It includes a range of tactics like search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising.